The task was to bring the latest innovation from claro products GmbH to life through a stop-motion animation. The fully biodegradable product is delivered in a CO2-neutral way through the Austrian postal service. The unique selling point of the product, namely its convenience and user-friendliness, was to be emphasized.

The result is a dynamically animated clip that presents the product in its best light. The haptic experience highlights the special grass packaging and the sustainable mission of the claro brand.

Technique

  • Papercraft
  • Stop Motion
  • 2D Animation

Client

claro products GmbH

My job

  • Idea
  • Art Direction
  • Papercraft
  • Stop Motion
  • Postproduction